Research: First-Party Data Adoption in B2B Advertising
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About This Research Report
Find out how B2B marketers are leveraging first-party data for campaign success in this survey by StackAdapt and Ad Age.
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Use Your 1st-Party Data to Target Customers
Marketers can deploy their 1st-party data across various channels, like display, video, or connected TV to reach and engage audiences on a personal level.
Over 68% of advertisers surveyed have used first-party data to target customers, according to our custom research survey. Download the report and get insight into the use of first-party data across various digital advertising channels.
Untapped Opportunities With Emerging Channels
The strategic use of 1st-party data can unlock new levels of marketing success and provide marketers with a competitive edge. The untapped opportunity of emerging channels like connected TV, digital out-of-home, audio, and in-game advertising is immense. These channels offer marketers innovative ways to reach their audiences.
What You’ll Find Inside the Report
- Stats and insights on how advertisers leverage first-party data in their B2B campaigns.
- Stats on first-party data use per channel and opportunities with emerging channels.
- How advertisers can leverage first-party data and personalize their ad campaigns.
- Challenges using first-party data and how to overcome them.
